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My Divi Routine Part 2

GRWM featuring my new Scalp Serum addiction and the science behind my new hair happiness.

Get ready with me (GRWM) and get to know more about Divi. One of the perks about being on the AGEIST team is learning more about lesser known brands and the serious solutions they’ve perfected. I’ve never really had happy hair and the science behind my new hair happiness is pretty awesome. Indulge me (again) as I share a few more details of my evolving Divi routine.

Getting to the root of it

The health of our scalp is crucial in supporting hair health, as our roots influence the growth, strength and appearance of our hair. Our roots do a lot of work:

  • Supplying nutrients. A well-nourished scalp promotes healthy growth of hair.
  • Dividing cells. Active cell division and growth happens in the roots. Weak roots can lead to stunted hair growth. 
  • Producing sebum. Sebaceous glands are connected to hair roots and produce a natural oil that hydrates and prevents brittleness. 

To improve and maintain the health and appearance of our hair, we not only need balanced nutrition, but also good scalp hygiene. In addition, we should try to avoid excess chemical treatments and heat styling. (Ok, sometimes this is much easier said than done. But the key word here is “excess”!)

The Scalp Serum

I’m a bit addicted. To the serum and to the results. When it comes to hair we often think first about shampoo and conditioner (see My Divi Routine Part 1 for those details) but, due to the function of your roots, it might be equally — if not more — important to focus on the scalp.

The amino acids, caffeine, peptides and rosemary oil work together to promote a clean and healthy environment for your hair. These clean ingredients work hard alongside that Divi signature peppermint smell that continues to invigorate my senses. 

Being somewhat of an overachiever, I’ve also worked in a gentle scalp massage — sometimes with my fingers and sometimes with a silicone scalp massager — to best get the serum spread onto the scalp. Using your fingers or a tool made specifically for massaging the scalp can augment the results of a scalp serum in the exfoliation process. My results? Really happy hair — it feels thicker and looks so healthy with a lot less product buildup. That makes me really happy, too. 

As the new year unfolds

January is known for fresh starts and new resolutions. If you’ve not yet made a resolution for 2024 or if you want to balance out a challenging resolution with a fun and easy one, think about a focus on improving your scalp health. A new routine just might give you the happy hair you never knew you could have. 

To learn more about Divi, visit diviofficial.com/AGEIST and use the code “AGEIST” for 20% off your first order. Your scalp and hair will thank you! 

See medical disclaimer below. ↓


  1. Kathleen – thank you for your comment, we always appreciate feedback! And, I really do welcome the opportunity to speak to price & value for any of our brand partners. I purchased the Divi shampoo & conditioner in October and anticipate the shampoo lasting me 6 months and the conditioner lasting 9 months (or more!). The serum lasted a little over a month for the smaller bottle. All 3 products are made with high quality ingredients, which is important to us – and the products are comparable in price to other leading professional solutions. We appreciate that our brand partners always offer a good discount.

  2. This is an ad masquerading as an article. Don’t we agesists get targeted enough? Let’s be more transparent please, editors? Stand for integrity in blogs and podcasts, that seemed to be the intent early on. Ads are great, they pay for it all. But, please be clear on paid or sponsored ads vs. valuable content for ageists?

    • Good morning Helen – I appreciate your message, we take all our messages very seriously. Yes, this is sponsored content as highlighted at the top of the article. At AGEIST, we also feel that it is valuable, educational content as we personally use and vet all our brand partners. We follow the science and we partner with brands that feel the same way.

  3. Mmmm.. this serum sounds heavenly! Something a little extra for me is just what I need for myself after all the holiday stress.

    • Good morning Christine! I personally think you will love it – I do. And, while you are on their website – check out the founder’s story. She started Divi due to a very personal hair loss journey. Be sure to let us know what you think!


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The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.

Ashley Feltner
Ashley is a writer, an artist, and an ideator who has placed storytelling into her process for bringing sales and marketing ideas to life for over 20 years. Her background includes recruiting, training, content development, and ERG leadership within highly matrixed organizations that provide her a unique perspective and an ability to authentically connect with individuals from all walks of life. With the desire to place a little humanity into the digital experience, Ashley believes that words do matter, a little empathy goes a long way, and having a purpose in life is imperative. She and her husband Gabe live in Nashville, TN with two very active teenage daughters and two very lazy field spaniels.

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