BRAND SERVICES
"As David Stewart keeps telling the Fortune 500 companies now beating a path to his door, desperate to find out how to talk to these people; these people who, despite having lived more, rather than less of their lives, who otherwise feel inside much as they did when they were 30, who still laugh, love, play, ponder, hope, and even covet now as they did before . . ."
Esquire UK
BRAND SERVICES
Our brand consultancy is shaped by a unique understanding of the active 50+ consumer mindset that represents 83% of U.S. household wealth. We provide actionable recommendations for how to credibly reach this vibrant demo from product and business model development, visual identity, communications, and messaging platforms. Insights are based on a modern angle to 50+ human behavior that is quantified and validated through research and brand expertise.
AGEIST Research and Insights
Services and Brand
Partner Opportunities
Some of the brands we have worked with to help them reach this market:
AGEIST Content
One of the most difficult issues facing brands today is how to effectively and aspirationally communicate with this influential and valuable demographic. As people age, their values and lifestyles radically diverge. We understand this in a granular way and help our brand partners to navigate a minefield of verbiage, visuals and strategy. How does a brand authentically communicate with this older customer without alienating their younger customers? This is where we excel.
AGEIST offers the best-in-class range of content creation, production and syndication services championing our people. We created the vocabulary and we understand it better than anyone. Rooted in our deep strategic understanding of our people and our deep experience in storytelling, we help brands generate content and messaging that deeply connects with the heart of this emergent consumer base.
MEDIA
AGEIST owns and operates a number of media channels that speak to a significant and growing audience of people who identify with the AGEIST lifestyle. Our message resonates up and down the age column- today we have as many audience members under the age of 50 as we do over 50, proving the growing importance of this topic for consumers and readers of all ages.
The AGEIST Weekly Magazine
First launched in August 2015, our magazine recounts how a reinvented life after 50 is lived, experienced and understood. Every week we bring a new profile of a north star who embodies our values. By showing what is possible, through aspirational and attainable examples, we both confirm the lifestyle of our readers while at the same time expanding the imagination of what is possible. We combine our profiles with articles filled with fresh information on longevity, wellness, culture, travel, fashion, and design presenting a 360 ecosystem of this new and expanding life phase.
The SuperAge Podcast
Responding to overwhelming reader demand, we have added podcasting to our media menu. Conceived as a sharp 60-minute show featuring tentpole AGEIST interviews and smaller bites of content around our themes of work, culture, travel, and health. Smart, snappy and intelligent. Thought leader guests.
WEAREAGEIST.COM
We see a new life phase that has emerged which is somewhere before the onset of becoming elderly and sometime after full adulthood. It is a new moment and as such needs role models, actionable information, and a spirit of empowerment that has been sorely lacking until now. Weareageist.com is the backbone and repository of all of our insight, research, and features on the topic.
PROFILES
WELLNESS
CULTURE
CAREER
DESIGN
STYLE
TRAVEL
The AGEIST
Strategic Briefing
Built from our ongoing research program and proprietary driver-based behavior framework, the AGEIST Strategic Briefing explores emergent trends, attitudes and behaviors of our people answering the sector-specific questions of our clients. The result of thousands of hours of interviews, in-home ethnographies, and our quant data findings, the briefing (which can be delivered as either a half or full-day session), helps business leaders, HR departments, product teams and marketing organizations understand how to authentically connect with and stay ahead of the needs and values of this vital and influential demo.
Speaking Engagements
David Stewart is called upon frequently to share his expertise and insight at important venues and forums around the world. If you’re looking for a motivational and interesting speaker, contact answers@weaareageist.com.
AGEIST News
That is when David stumbled upon a market that was being largely ignored. He now runs the AGEIST media company that focuses on people blazing new trails later in life.
He’s created a kind of ”vogue” for older people, which he calls: 'AGEIST.'
AGEIST is a beautiful bid to counter society's obsession with youth.
Stewart is redefining what it means to age. 'There's a mass delution that everyone over a certain age is defective,' Stewart says. AGEIST aims to make aging 'aspirational'.
This demographic is starting new careers, reinventing themselves and creating new products, companies, nonprofits, or, in Stewart's case, a social movement reinventing aging.
AGEIST is helping readers visualize a lifelong vitality and spirit that even those under 30 want to pursue.
The most powerful consumer today is a woman aged 47 to 57; brands are selling to these women but they are not marketing to them.
Stewart brings unique insights into this impactful demographic.
David Stewart delivered a much-needed wake-up call to the senior living industry at the SMASH conference. How later life is lived is going to change dramatically, and David and AGEIST are ahead of the curve in understanding what this all means for business. David speaks to this with passion, style and wit.