On June 12, 2019, AGEIST held its inaugural event at The Valentine Space in downtown Los Angeles. A sold-out group delegates traveled from Europe, Asia and around the US to meet with us for YBL (Your Best Life). It was a first-of-its-kind symposium to examine the economic and social impact of the modern 50+ demographic. This much-needed conference explored how businesses and individuals deliver value to the generation driving what FastCompany called “the most significant demographic shift in recent history.” The combination of panels of diverse dynamic speakers, and an audience of global movers and shakers made for a tremendously energizing day of expanding ideas of what is possible.