fbpx

Welcome to Our Weekly Magazine

Become the best version of yourself Sign-up for our weekly magazine.

Become the best version of yourself today.

We send a weekly roundup of our best work and highlight standout community members. It's free, and you can always leave if it's not your jam.

The Science and Business of Aging Well

The evolution of the well aging, anti-aging or post-aging is a science story wrapped in a wave of shifting consumer perceptions. First the science.

At the dawn of the DNA-age, it was widely thought that chromosomal factors were the leading determinants of aging. Today, however, research is finding a more comprehensive array of factors impacting the process.

In 2017, a team of researchers published an influential paper, “The skin aging exposome,” which sought to lay out which factors impact the visible, if not chronolo­gical, perception of age. The authors defined the “exposome” as “the totality of exposures to which an individual is subjected from conception to death.

Causes of Aging

It includes both external and internal factors as well as the human body’s response to these factors.” These exposures include UV and IR, air pollution, lifestyle factors such as tobacco use and nutrition, stress and sleep deprivation, cosmetics and more.

In total, these insights point to a more nuanced mindset on what contributes to age perception. As the scientific focus around aging has broadened, consumer perceptions and demographic realities have shifted significantly.

By 2022, 32 percent of the U. S. population will comprise women aged 55-plus, according to a summer 2018 briefing by Sharon Kwek and Sarah Jindal, both senior global analysts, innovation and insights, beauty and personal care, for Mintel (www. mintel. com). It’s no surprise that mature women are therefore critical for the beauty industry because they represent an affluent and growing demographic.

These older consumers have more money than their younger counterparts, but they’re also working longer, dating more frequently and remarrying later in life. This revamped sense of vitality among older consumers has reshaped thinking on aging and self-esteem and requires new approaches by beauty product developers and marketers to offer clear benefits and relevance to a vibrant population that would rather enhance than mask its natural look. Read the entire article here.

See medical disclaimer below. ↓

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.

Michelle Breyer
While working as an award-winning business reporter for a daily newspaper in Austin, Michelle Breyer co-founded NaturallyCurly 1998. NaturallyCurly - which empowers, educates and inspires world for women with curly, coily and wavy hair - into one of the largest media companies dedicated to hair topics. She has written for a number of publications.

 

Recommended Articles

RECENT ARTICLES

LATEST Profiles

Latest in Health Science