Cold Exposure Therapy Is Highly Beneficial: Jono James

What are the benefits of cold exposure? How did Jono James take control of his health after a terminal diagnosis through practices like cold exposure? Why does the body need stressors like cold and exercise? What types of breathing help during cold exposure? 

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Jono James was born with a condition called cystic fibrosis which impacts his lungs, liver, pancreas, and digestive system. He was given 10 years to live when he was born. Now, he is 35 years old and, through a series of natural health methods, including cold therapy, he took control of his diagnosis and beat the odds. Jono created Odin Ice Baths to help others because of the success he has found in doing cold therapy.  

Cold therapy has been beneficial in David’s life by helping him recover from workouts faster, preventing injury, reducing pain, enhancing mental and cognitive function, improving sleep, and more. Always check with your doctor to make sure that your body can handle cold exposure, and to what degree. 

“I’m 35 now and I was given 10 years to live when I was born, more or less. Most people look at me and don’t think there’s anything wrong with me. That comes down to me trying everything… I’ve treated myself like a one-person clinical trial and I’ve tried things over and over again and, eventually, I found a select few things that really, really help me.” 

“There are so many people with anxiety and depression these days and most people seem to find that they get a lot of benefit from the ice baths.”

“It’s a positive stress on the body. It’s a stress that challenges the body to get better.”

“When you exercise, the body goes, ‘Oh, I’m not actually good enough how I am now. You’re putting me under a bit of pressure; I need to build muscle mass and become better and stronger.’ ” 

“The body is not designed to sit around on a comfy couch. It’s supposed to be challenged, it’s supposed to be a tool for foraging and hunting. The more we separate ourselves from the way we used to do things the less good our health becomes.” 

“In an ideal world, I’d do sauna every day.” 

Listen to the SuperAge podcast wherever you get your pods. 

Connect with Jono:
Odin Ice Baths

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The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.


Taylor Marks
Taylor Marks is a certified holistic health coach and professionally trained chef from The Institute of Culinary Education. Her passions include the latest research in health science, culinary arts, holistic wellness, and guiding others towards feeling their best.


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