Lady Jane Avis, 94: Ageless Style

With electric visuals of outstanding personal style, Lady Jane Avis inspires and ignites joy in the Instagram community she has created. She shares her style advice, health and wellness habits, and the importance of never giving up.

Living a joyfully expressive life. If there was ever an attainable goal we at any age can reach for, that sounds like a pretty good one. Bringing a smile to herself and to those around her by creating beauty in the world wherever she can find it — this is the central organizing principle of Lady Jane’s life. Why not make people smile by giving them the simple pleasures of a beautifully inspiring visual?

We can often think that a life of service is perhaps more in the ascetic vein than the aesthetic. Inspiring people with what is possible, giving people of all ages a model of how to live a life of beauty is also about service. It is about giving people hope, it is about giving people the permission to express themselves, and very much about refusing to become invisible simply because of one’s advanced age. Style counts. Beauty is important. Feeling wonderful about something as simple as one’s nail color has real value. We live in a time of momentous upheaval, and it is exactly at these times that these simple pleasures serve to remind us that life is good.

Reading through the heartfelt comments on her Instagram feed, I am struck by how important it is to have heroes and role models for any age. Social media is thought of as a younger person’s territory, but why does that have to be that way? The simple act of a woman of 94 putting herself out for the world to see is itself an act of age disruption, and one that we need far more of. Big thanks to Ari Seth Cohen for bringing Lady Jane to our attention.

Image by: Jeannie Chong

How old are you?
I am 94 years old and will turn 95 on April 18th, 2022.

Where are you based?
Los Angeles, CA.

Before you retired, what did you do for work?
I was an actress and model in my teens and after I had my children I founded a company called My Lady Fair Charm School and was an interior decorator.

You’ve been called a “nonagenarian.” Can you explain the term and what your message is?
It sounds fancy but all it means is I’ve been fortunate enough to reach the advanced age of the 90s.

“When my companion Jeannie suggested starting an Instagram for me, it was just for the pure enjoyment of putting together chic outfits and photographing the results”

You have almost 20,000 followers on Instagram. When you first started posting on your account, were you hoping to create a large community like the one you have? How did you start?
When my companion Jeannie suggested starting an Instagram for me, it was just for the pure enjoyment of putting together chic outfits and photographing the results. The greatest hope we had was just to possibly brighten someone’s day for a moment. The fact that it has availed me of so many connections with a variety of kind, interesting people across the globe astonishes me daily! 

How do you feel about having so many people following you? Does it influence what you post/say?
I only post and say the things that are authentically on my mind, but I am definitely inspired by my many interactions with followers. 

Do you get any questions or direct messages from followers that might surprise us?
The messages I get are the standard types of things that all humans are concerned with: aging, the state of the world, and the more lighthearted questions and comments regarding my clothes and makeup. What is astonishing is the fact that they are following and messaging me at all! 

“You can never do enough new things and projects, so keep going and never give up, never surrender!”

What advice would you give your 65-year-old self?
You can never do enough new things and projects, so keep going and never give up, never surrender!

You look so vibrant! Do you have any health or wellness habits?
I do not overeat. I try to eat healthy and in moderation and I get enough sleep. I work out daily and I try not to worry about things I cannot control.

What sort of exercise do you like to do?
I work out with free weights for my upper body and use resistance bands for lower body exercises.

What is your style advice to women your age?
Don’t dress your age. Wear vibrant colors and always wear lipstick.  It keeps you looking bright and alert. 

Image by: Jeannie Chong

Matching lip color to nail color, or contrasting?
Absolutely matching!

What’s your favorite lipstick brand and shade?
A real favorite of mine is Tom Ford’s Cherry Lush, but I also find myself reaching for Dior’s 999 which is a classic true red, and Nars Heatwave which is a bright orange-red. I feel my best with a bright lip! 

What advice would you give a 30-year-old today?
Practically speaking, take care of yourself, which includes your body, mind and spirit.  Your relationships are as crucial as your health and it’s always important to develop your intellect and your soul. My diet and my faith are both priorities.

Who is your style hero?
Lana Turner and Grace Kelly are two gorgeous, stylish women whom I have always admired.

What are your top guilty pleasures?  
Chocolate, chocolate, chocolate — especially Fannie May Pixies!

What do you think about when you get dressed in the morning?
Am I still alive?  

What are your 3 life non-negotiables?
Integrity, Loyalty and Faith.

See medical disclaimer below. ↓


  1. My mother was a fashionista until her dying day at 102. It kept her going and was known far and wide for her always looks chic and stylish. I agree that lipstick is a life source. Personally I look like I’ve been dead for an hour without it! Rock on Lady Jane!

  2. What a beautiful woman outside and inside. A real model to follow at least for me at 71 years old. I try to live my life at the fullest and doing what I like. Thank you this interview.

  3. What a wonderful interview with such a lovely lady. Wishing you the best of all birthdays yet Lady Jane. Figaro sends his love and say he hopes you have lots of celebratory chocolate on hand … only 2 more days – Insta Friend! xo ~ b


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The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.


David Stewart
David is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at david@agei.st.


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