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Silver is the New Gold

AGEIST was in the news this week with a segment Silver is the New Gold on Marketplace with Lisa Napoli.

Lisa came over a couple of Sundays ago to have a chat about how AGEIST is helping brands speak to the new vibrant 50+ consumer. We reached to AGEIST reader Paul Gold, of Baltimore and in town for a school reunion, if he would enjoy coming by for a photo session and some air time with Lisa. The gamer that he is, he was all in.

Here are some excerpts:

David Harry Stewart is trying to rebrand aging by showing advertisers what’s possible. He’s created a kind of “Vogue” for older people, which he calls “Ageist.”

“We’re saying this exists,” he said. ‘These people are living in a very different way than their parents were.”

Check out the comments too, insightful.

Re-branding Aging: featuring David Stewart
Re-branding Aging: featuring David Stewart
See medical disclaimer below. ↓

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The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.

Michelle Breyer
While working as an award-winning business reporter for a daily newspaper in Austin, Michelle Breyer co-founded NaturallyCurly 1998. NaturallyCurly - which empowers, educates and inspires world for women with curly, coily and wavy hair - into one of the largest media companies dedicated to hair topics. She has written for a number of publications.

 

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