Our Brain Learns From People We Like

Our Brain Learns From People We Like

Researchers in cognitive neuroscience have found that our brains prioritize learning from people we like over those we dislike, shaping our memory integration process. Memory integration, the ability to connect information from different experiences, facilitates quick learning and inference-making. Inês Bramão and colleagues conducted experiments revealing that memory integration is influenced by the source of information; participants connected information more easily from liked individuals compared to disliked ones. This phenomenon extends to real-life scenarios, potentially affecting political beliefs and decision-making processes. Understanding how our brains prioritize information based on social preferences sheds light on polarization and resistance to new knowledge, offering insights beyond social media filter bubbles into fundamental cognitive mechanisms.


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The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.

Taylor Marks is a certified holistic health coach and professionally trained chef from The Institute of Culinary Education. Her passions include the latest research in health science, culinary arts, holistic wellness, and guiding others towards feeling their best.