This December the 17th, London-based Monocle magazine will be opening a retail store in Los Angeles at PLATFORM in Culver City. The store will sell not only the latest issue of the magazine, but also their curated selection of brands and collaborations.
We are big fans of the positive globalist urbanist point of view that Tyler Brûlé and Andrew Tuck have created with Monocle. It’s so easy to be negative these days, and it’s a pleasant respite to engage with a view that runs counter to much media hysteria.
They previously had a small shop at the Brentwood Country Mart, but this location is a more ambitious footprint, as it will house their US bureau headquarters. Always with an international view, the thinking is that Los Angeles, being on the Pacific rim, is ideally situated not only to look at the US, but the view to the east towards Asia.
if you are not yet aware, Monocle generates excellent radio programming via there site and App. The scale of ambition and content is rather extraordinary. They will be moving to a 24/7 broadcasting schedule encompassing the entire globe is a monumental feat on par with the BBC. Some of our favorite Monocle radio programs are the snappy news analysis of Midori House, the how-to-ness of The Entrepreneurs, and on our way to the office we catch The Globalist. These are not podcasts, these are radio shows, and we rather like that.
Los Angeles is often thought of as being sort of the poor cousin of New York and Chicago, an uncultured, poorly-dressed and traffic-obsessed cousin. Perhaps it is a sign of the city growing global clout that a stylish European media brand decides to base its US operation here.
We understand there will be an opening party in early January with some of the core London team attending. Monocle events are something not to be missed. Their crowd tends to be well-read, well-traveled, design-aware and highly engaging. With years of experience hosting events, this one will no doubt be a good one. Expect more on the party details from us as we get closer to the date.
never visited the brentwood location however, i’m thoroughly excited about this new L.A. launch!
does anyone know when they will finally open?
Hey Edward, word is the opening party is next week, Tuesday the 15th. Tyler and the team should be there. We will be there too, hope to see you!
Approximately what time should I show up?
The party is 7-9:30pm. See you there!