J. Lo at 50 Walks the Runway and We Can’t Stop Watching the Video

There is so much to say about this video. The 50-year-old mother of 11-year-old twins is back in the green jungle dress that she made famous 20 years ago. It was a redo of her iconic green dress —the sheer, chest-baring, palm-pattern one she wore to the Grammys back in 2000. She had it modified with some material removed so that her amazingly even more sculpted legs dominate the show. It was all J. Lo projecting power.


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So this just happened…?✨ @donatella_versace #jungledress @versace #stillgoingstrong #20yearanniversary #catwalk

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Power on Full Display

It’s this attitude that we find hypnotic. It is a full-on “Here-I-am-and-I-rule-this-moment” vibe that gives us shivers of pride every time we see it. She owns it. It is the same sort of feeling we got when we saw the Terminator:Dark Fate clip of Linda Hamilton stepping out of the truck with a machine gun.

When we talk about owning the power of who we are, these are the sort of media moments we think of –  J. Lo is out loud and proud for the whole world to see. It is breathtaking, even after the dozens of times we have looked at it. The muscles rippling in legs, the chin high, she is a gladiator and pity the fool who disses her.

Stories and Images Move Culture
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Why do we care about this? Because it is moments like this that show the world there can be a counterpoint to all that silly deprecating imagery we see showing us as dis-empowered helpless fearful people. Does anyone doubt for a second that this woman is in full command of herself and her world? She happens to be a 50-year-old mom of with two children, and we find that not to be a contrary fact, but one that makes her power all the more relatable.

Sure, she is a performer giving a performance. Yes, this is not real life. But it is moments like this that move the culture to more of an understanding that we are not a group of out-to-pasture, needy burdens on society. Stories and images are what move culture, the more memorable the better.



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David Stewart
David is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at david@agei.st.


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