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Isabel is a writer and brand voice specialist who has overseen the language for companies such as Tiffany & Co., La Mer and Bergdorf Goodman. She’s a strategic storyteller, with an expertise for translating brand strategy into authentic, effective language that people respond to on an intellectual and emotional level. She especially loves her more anonymous work as a ghostwriter, crafting speeches, book forewords and press quotes for well-known executives, creatives and designers. After a recent move from Brooklyn to Oakland, she’s doing her best to discover California despite pandemic shenanigans. She speaks four languages, has two daughters, one tattoo and knows both the common and Latin names for more plants than she cares to admit.