With a creative vision that consistently reaches into the future, Steven Smith is used to his designs being misunderstood before they become enduring classics. He spent much of his career as a sneaker designer for brands including Reebok, for which he created the iconic Fury; and for Nike, who mysteriously dismissed him after he passed 40. Now he is unleashing his unbridled creativity designing Yeezys with Kanye West. He tells us about his passion for all kinds of design, how the arrival of the Walkman changed the sneaker industry, and why he races his VW Beetle but simply drives his Porsche.
“I always looked at it as like: If I show this design and people get really nervous and uncomfortable, I’m going the right direction.”
https://www.instagram.com/stevensmith/
The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.
AUTHOR
