Craig Cooper, former professional athlete and author of Your New Prime, shares the overlooked realities men face as they age. He opens up about reversing his own osteoporosis and why many men fail to prioritize bone health. Craig breaks down why typical fitness routines may actually accelerate aging and offers science-backed alternatives for maintaining strength, metabolic function, and cardiovascular resilience. This episode of The AGEIST Podcast equips listeners with practical, often ignored insights into how to stay strong, capable, and engaged well beyond midlife.
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Key Moments
“Hormonally, long, slow distance [running] just really just sucks your manhood.”
“You really can’t have a discussion around longevity without focusing on arterial health.”
“I’ve had doctors come out of UCLA to look at what I’ve been doing…they’ve never seen this sort of switch that I’ve been able to execute on my bone health over the course of five years.”
Connect With Craig Cooper
Book: Your New Prime
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Why Men Over 50 Are Missing the Signs
Craig Cooper, a former elite athlete and now author, is sounding the alarm on how men approach aging—and what’s being missed. In his recent interview on The AGEIST Podcast, Craig shares hard-won lessons about the health realities most men don’t confront until it’s too late. With a focus on actionable strategies, he outlines a framework for navigating physical performance, bone density, and cardiovascular health after 50.
Early Testing Isn’t Optional—It’s Essential
One of the most urgent takeaways is Craig’s emphasis on diagnostics. From DEXA scans to early prostate checks and cardiovascular assessments, he urges men to abandon the “wait and see” approach. Craig shares how catching his own osteopenia early—and taking unconventional steps to reverse it—may have saved his future mobility. His results? A 10–15% increase in bone density that stunned UCLA physicians.
Rethinking Fitness for Longevity
But Cooper doesn’t stop there. He’s sharply critical of standard fitness advice, noting that some routines, particularly long-duration endurance training, may deplete testosterone and stress the heart. Instead, he advocates for focused strength training and short, intense cardio sessions tailored to support hormonal and metabolic resilience. It’s a shift away from intensity-for-intensity’s sake and toward sustainable strength.
Data Over Influencers: Who Should You Trust?
Craig also addresses the dangers of relying on influencers or cherry-picked research. With 50% of U.S. adults living with undiagnosed hypertension, he emphasizes the importance of early, accurate testing. Cooper’s company, CONNEQT Health, offers at-home cardiovascular testing that uses advanced pulse wave analytics—tools that previously were available only to research institutions.
A New Definition of Thriving After 50
Men over 50, Craig says, need to stop seeing themselves as invincible. Medical systems often under-test and under-communicate with men in this demographic, leaving serious risks undetected. Cooper believes staying “in the game” requires vigilance, data, and a willingness to rethink what performance means as we age.
Craig Cooper’s Takeaway: Be Proactive, Not Passive
This interview with Craig Cooper is more than just a conversation—it’s a roadmap. You’ll walk away with tangible tools and a better understanding of what it takes to live longer, healthier, and more physically capable lives. For Craig, longevity isn’t about supplements or hacks—it’s about systems, structure, and showing up informed.
Tune in to hear more of Craig Cooper’s story and insights on The AGEIST Podcast or check out the full interview transcript.
The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.
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